Is MBA in Marketing worth it?

MBA is Marketing has off late become one of the most popular choices of specialization sought after by MBA students. This surge in demand may be prompted by the fact that businesses today have gone global, and it unfolds innumerable opportunities cutting across industries like retail, tourism, media, banking, hospitality, advertising, market research, etc. It is definitely worth pursuing an MBA in marketing. 

With numerous institutions offering masters in business administration online degree programs, it has relatively become easier for aspirants to build their careers and achieve their desired professional goals. Through this blog, let us find out why pursuing an MBA in marketing is an appropriate choice. 

Popularity of MBA in Marketing, and why should I pursue?

Several reasons contribute to the popularity of MBA in Marketing, particularly because of its earning potential and learning experience involved in attaining the degree. There is an increasing demand for management graduates with specialization in marketing, offering enormous career opportunities both in public and private sector. The winning points of benefits of pursuing an MBA in Marketing are:

• Massive career growth opportunities
• Higher Income potential
• Better learning opportunities
• Prospects of skill development
• Greater job satisfaction

Aspirants can break into this profession by enrolling in masters in business administration online degree programs, even if they are working. The online method of learning offers a great deal of advantage to working professional to continue working and adding on work experience while simultaneously studying to attain advanced degrees that will propel their careers to the next level. 

Masters in business administration online degree programs with specialization in Marketing will typically offer curriculum that encompasses several topics, including education in consumer behavior, product management, brand and promotion management, selling strategies, aside from the fundamental coursework covering advanced business strategies. Some of the important topics taught in an MBA in Marketing course also include:

• Competitive Marketing
• Business Marketing
• Salesforce Management
• Service Marketing
• Sales Promotion Management
• Internet Marketing
• Retailing Management
• Analytical Marketing
• Advanced Research Techniques
• Marketing Communications Management

 In addition to the domain relevant studies, students are given exposure to connect with great minds and fellow students from a variety of background and diverse perspectives, which will significantly boost them and help them evolve into more competitive candidates. It is thus conspicuously evident that pursuing master's in business administration online degree programs, especially in marketing, will reward you immensely.

Career Opportunities after Master in Business Administration online degree programs in marketing specialization

As learned from above discussion, an MBA in Marketing is a typical track for career acceleration in terms of promotion and hike in salaries.  Some of the popular job roles after completing masters in business administration online degree programs include:

• Analytical Marketing
• Customer Relationship Marketing
• Competitive Marketing
• Online Marketing
• Retailing Management
• Advertising Management
• Product and Brand Management
• Business Marketing

Career Options for MBA in Marketing

The scope for MBA in Marketing is expansive with innumerable opportunities across sectors, be it government or corporate sectors. 

Your MBA in Marketing will fetch you jobs across varied sectors. 

Government Sector Opportunities

There are several opportunities for MBA in Marketing graduates, specially in Public sector businesses and banks.  They can even go on to become teachers and trainers in schools and colleges. Other than that, they can also find employment across PSUs, Research programs or go for Central or States civil services. 

Private Sector Opportunities

There is a sudden shift of attention and traction towards private sector career paths today, as they are known to be far more lucrative. Several verticals fall under the private marketing that opens heaps of career opportunities for MBA in Marketing graduates. The popular ones include:

Manufacturing:

Professionals with MBA in Marketing are head-hunted by top manufacturing companies. 

Engineering:

With technology driving the world's economy, the Marketing sectors today demands engineers with MBA to lead their marketing front by employing their ML and AI skills to drive marketing decisions and investments.

Telecommunications:

This sector is known to offer attractive salary packages to MBA graduate. Often in countries like India, big telecom companies are known to partner with MBA colleges offering top placements across the country. 

FMCG

Fast moving consumer goods sector is one of the bulk employers of graduates with MBA in Marketing. 

Digital Marketing

From e-networking to content marketing to social media marketing to e-commerce, digital marketing is a vast haven that offers lucrative job opportunities for MBA in Marketing graduates.

The shift from traditional to digital economy and business offers a flourishing scope for MBA graduates who have successfully completed their masters in business administration online degree programs in Marketing. Many companies have activated their in-house marketing teams to pool potential customers to their business. Additionally, MBA graduates holding degrees from reputed institutes are globally in demand.